Google Compliance

CODES HIERARCHY

The use of the <H1> <H2> and <H3> tags is clearly set up, as to differentiate different levels of titles and subtitles , A valid CSS & use of <Alt> tags. Proper formatting, with bold & strong tags.

SITEMAP

A sitemap is included, providing hard entry links to all the pages of the site.

META TAGS

Clear definition of the Meta tags, including the <Title>, <description>, <keywords> and <Robots> tags. Optimized use of the available resources.

LINKS PER PAGE

The number of links per page is never superior to 100, thus in perfect compliance with the Google guidelines.

TEXT CRAWL

Use of a text crawl to navigate the site to ensure spiders’ friendliness.

SERP DISPLAY

Proper use of the <title> and <description> tags, and valid optimized structure of the links: SERP display in triple crown.

ORGANIC CONTENT

Use of genuine organic content on each of the website’s page. The body of the page must be large enough to be considered relevant by search engines. The content of the pages is not to be duplicated, but specific for each page. The content of the page is relevant to the tags and titles of the pages.

ADDED VALUE

Added value as flash animations, RSS feeds and downloadable freebies to provide a better user experience are very relevant especially in an industry as competitive as online gambling. Also, developing a relevant linking policy to provide useful and related content to the users. More added value will bring more legitimacy to the site. The list of added value recommendations is not exhaustive and should represent an ongoing analysis of its own.

CLOAKING

Changing user agent doesn’t modify the content shown to the users. The spiders and the users are provided with the same information.

REDIRECTIONS/ DOORWAY PAGES

No sneaky redirection, using JavaScript or meta-redirects to bring the user to another page.