SEO Copywriting

To hold the attention of intelligent people, you must require them to fill in the blanks of your narrative.

The same thing goes for SEO Copywriting.

Well almost.

The tricky part about SEO Copywriting is combining creativity and technicality at the same time.

Creativity in the sense of appealing to your readers.

While Technicality in the part of appealing to the Search Engines.

This is what clients need to be informed about.

It is not enough that we write for them.

We have to use the necessary tools to be able to interest the readers while also practicing restraint in utilizing the target keywords the Search Engines allow. (‘Lest we want to be blacklisted from the SE’s permanently!)

The term is strategically placing the Keywords in parts of the content that will be crawled by the SE spiders.

SEO Copywriting requires the skillful mesh of the following:

1. Creativity

(angle, who your readers are, excellent and fresh content, etc.)

2. Adhering to Standard Copywriting Rules

(editorial guidelines, spelling, grammar, etc.)

3. SEO Compliant

(SPECIFIC and TARGET keywords, keywords, keywords)

4. Following Search Engine Guidelines

(Understanding White Hat and Black hat methodologies in Search Engines)

5. Doing an SEO audit

(Performing a technical and semantic audit of your content & website per page)

The Guidelines in Writing Copy for SEO are summarized in the following points:

SEO Copywriting Tips

• Use standard document format;
  
  
  
  • Heading 1
  
  
  • Paragraph 1
  
  
  • Heading 2
  
  
  • Paragraph 2
  
  
  • Heading 3
  
  
  • Paragraph 3
    

• Include the target primary keyword in the Heading 1.


• Include the target secondary keyword in Heading 2.


• Mention at least 1 keyword being targeted in the first and last sentence of the first paragraph.


• Mention at least 1 target keyword sporadically in all the succeeding paragraphs.


• Mention the primary keyword in the last sentence of the last paragraph.